Assess How The Language Of Teenagers Has Changed Over Time Essay Example for Free

Assess How The Language Of Teenagers Has Changed Over Time Essay The language of teenagers has changed radically over time, the use of slang and clichà ¯Ã‚ ¿Ã‚ ½s are now commonly used in everyday English Language, in particular amongst teenagers. For this essay I visited a local high school to gain evidence of how teenagers express themselves and converse with peers and adults, including adults in authority. I also observed an anger management session and listened to the language used in this setting and also at break times. The findings of these observations are on a tape recording enclosed. The language of teenagers is greatly affected by television and pop music and this contributes to the change in modern day English and the phrases and slang that teenagers use, for example in the high school I visited the teenage boys used a lot of phrases and words that are used in rap music, a boy referred to his friends as homies rather that mates of pals the word homies is used a lot within American rap music. This shows how teenagers are influenced and how these kinds of words become popular amongst teenagers. Swearing is also part of modern day language and is very common and has increased hugely over the years, swearing is now socially accepted amongst teenagers and their peers, swearing has always been frowned upon in the English Language but has increased drastically through the past ten years. The change in language is obvious amongst teenagers and adults, most of the teenagers in the school I visited said that they would never swear at parents and teachers and it is disrespectful, although they would not be as concerned about swearing at someone the same age as them as it is not offensive anymore to their generation. This is because when the teenagers parents and teachers were growing up, swearing was seen as very offensive and a sign of disrespect. Case studies I asked a 15-year-old girl to find the five euphemisms that she would use for the following: (a) to die, (b) to urinate (c) to be a drunk (d) to say hello to a friend. I also asked a 15-year-old boy to do the same exercise, these are my findings: Chloe To die: to pass away, to kick the bucket, to be no longer with us, to have slipped away, to have kiffed it. To urinate: to go for a wee, to do a number one, to have a piss, to wet the daisies, to relieve myself. To be drunk: pissed, bladdered, wasted, trollyed, out of it. To say Hello to a friend: alright, hi, hiya. Lee To die: to kiff it, kick the bucket, passed away, to have gone to the pearly gates, passed onto the other side. To urinate: to have a piss, to have a slash, to drain the main vain, to go the bog, to shake the snake. To be drunk: wasted, bladdered, pissed, out of if, wankered. To say hello to a friend: alright mate, alright, how do, hi, or a head nod with no speech. The findings show that gender influences teenagers speech slightly the girls language is slightly more polite than the boys and the boy used a lot of slang when referring to the above words and phrases, the most obvious ones were the words used when the male teenager refers to passing urine as shake the snake, and drain the main vain these sayings caused much amusement to Lees male and female peers. The teenagers are showing how they contribute to new meanings for words and linguistic change. Euphemisms are one of the most fertile sources of new meanings, things that were thought to be to nasty to talk about directly were given polite but roundabout expressions. An example of this is when indoor plumbing was first installed into houses in the eighteenth century the room were first called water closet, this was soon abbreviated to W.C and then replaced by toilet, which had previously meant dressing table. These words are still seen as crude by many people and other euphemisms have came into force such as toilet, bathroom. The teenagers regularly referred to the toilet as the loo and bog. Sex is another area where euphemisms flourish amongst teenagers, in the nineteenth century Jane Austin wrote in her novel they had no intercourse but what the commonest civility required , Jane Austin would of not of expected the effect that this sentence would have on the modern day reader, in her time the word intercourse meant dealings between people. In the twentieth century the phrase sexual intercourse arrived this was used as a delicate way to refer to sex. This has now been shortened to intercourse, and this sexual sense is now so common that the teenagers in the school I visited found it impossible to use the word intercourse in any other sense. They also have their own words for sexual intercourse these words are not seen as offensive and are common in teenagers language. This shows how teenagers influence the change in word meanings and euphemisms in society. The teenagers in the school I visited also use a lot of clichà ¯Ã‚ ¿Ã‚ ½s which, again is another sign of language change in todays society, adults are also guilty of using clichà ¯Ã‚ ¿Ã‚ ½s in modern day English, which is were the Influence could of came from for the teenagers to use clichà ¯Ã‚ ¿Ã‚ ½s in their everday language, some of the most popular clichà ¯Ã‚ ¿Ã‚ ½s I heard amongst the teenagers were at the end of the day, I hear what your saying and basically. The most common one was you know what I mean Another chacteristic of teenage language is rising intonation at the end of a sentence. This has long been noticed as a characteristic feature of Australian English, and is also favoured by some speakers of American English and is very popular within the language of teenagers, this was something that I noticed whilst speaking to the majority of the class. To me as a listener, a sentence ending on a rise sounds like a question as if the speaker is saying She comes from Sydney?, rather than making a declarative statement. But in the last ten years or so, the popularity of Australian soap operas among British teenagers has led to the widespread adoption of this feature among younger people in the UK. It is too early to say whether this is short-term or whether rising intonation will become standard practice for a significant number of British speakers and the teenagers will make it more popular the more they use it. The increasing popularity of the rising intonation can be traced back to a specific event: the arrival in the UK of Australian programmes like Neighbours and Home and Away. Teenagers are big fans of these type of soap operas mean exposure to repeated instances of this feature has had measurable effects on the linguistic behaviour of quite large numbers of British speakers of all ages. Music such as rapping also influences teenagers and many adopt this way of speech some of these words appear below with the translations taken from a book of slang words: Bluh slurred pronunciation of Blood, meaning homie or friend. Bredren meaning mate, or ones audience. It derives from the Jamaican ragga scene, not the German. Buggin Acting weird or upset. Same as acting bug. Herb spliff, bud, dodo, doja, ganja, weed, etc. Wack Awful, cheap, stupid, weak, etc. Rarely spelled whack. Only preceded by wiggedy by the tragically ancient. Murk Murder. Also leave, as in Im finna murk. Peace. Punk Coward or arsehole (not in the anatomical sense). Bling excessively showy or expensive jewellery, cars, etc. From the supposed sound made by light bouncing off diamonds. Its first known usage was in The Silvertones Bling Bling Christmas. (Fo) shizzle, my nizzle (For) sure, my nigger, or alternatively, yes, dear. -izzle is a standard suffix. So shizzle could also mean shit (meaning good), shoes, shirt or shed. (Slang a bluffers guide.1999.pg22) Wigga a white nigger, a wannabe. This way of speaking seems very common nowadays, but I suspect if we were to listen to teenagers from London we would hear a lot more of these words as Londons rap scene is a lot more popular than that of the North West. David Crystal says Its very recent, this new rhythm that comes from rapping, Until recently, people have spoken in the rhythms of Shakespeare: tum te tum te tum. But this new hip-hop accent is rat tat tat tat tat. Its more common than Received Pronunciation these days. Hardly anyone speaks traditional RP any more maybe one or two per cent. (The language revolution pg22) As the language of teenagers changes there will be many linguistic changes and different features introduced over time, as teenagers are very impressionable it is easy to see why these changes spread so quickly. Bibligraphy The language revolution. 2002. David Crystal(Cambridge: Polity Press), Flappers to rappers- American youth slang-.Tom Dalzell (Merriam-Webster / Springfield, Massachusetts. 1996.) Socialinguistics : Nikolas Coupland and Adam Jaworski. Palgrave (1997)

The Plastic Waste And Management Methods Environmental Sciences Essay

The Plastic Waste And Management Methods Environmental Sciences Essay This dissertation contributes new and unique evidence to the debates surrounding plastic waste management options and their effects on the environment. A recurring theme in the debates around plastic waste management system is the extent to that whether the plastic waste disposal options give genuine benefits to the environment. Often, criticizers of the strategy drive towards larger plastic recycling assert that the act of recycling could be in fact has less or no benefit to the environment, consuming extra energy in the collection and transportation of plastic waste to the recycling facilities than is saved by the procedure of recycling. In order to notify this debate in details, this dissertation commissioned a key international LCAs studies. By reviewing considerable international studies, and employing rigorous criteria to filter out those studies that have less robust methodology and assumptions, after the number of studies screened 11 state of the art LCAs were selected for methodical study, including disparate scenarios. The result is more objective oriented analysis of the environmental encounters of different waste management methods for Plastics waste than one single study can deliver. Through the use of past LCAs, it investigates both plastic waste disposal options and environmental effect of the activities of plastic waste management by using meta and statistical analytical methods. Research methodology also considered, setting up a framework to review and selection restricting criteria for LCA studies. In so doing it provides the waste management methods performances with regards to environmental indicators. Persuading plastic methods have been chosen to comparing options :Landfilling, recycling, incineration and pyrolysis performances with regards to perusing environmental impact indicators: climate change, depletion of natural resources, energy demands and water consumption. This dissertation focuses on recycling, incineration, landfilling and pyrolysis that are plastic waste disposal methods and their performance concerning climate change, depletion of natural resources, energy demand, and water consumption that are environmental impacts indicators. By reviewing past LCAs, it investigates plastic waste management options and environmental effect of the activities involved. For selection of LCA studies restricting selection criteria are developed. Meta analytical methods were adapted to synthesize and codify the findings of LCAs. Codified data were statistically analysed to calculate mean size effect. It provides the best, intermediately and the worst option concerning environmental performances of plastic waste management methods. The results are clear that all of the studies prop the following conclusions:. after comparison between of recycling, land filling, incineration and pyrolysis of waste plastic, Recycling appears to be a preferable management option over alternatives. Whereas, pyrolysis method emerged as a promising option for plastic waste disposal. INTRODUCTION This study grew from a meeting of two interests The authors academic interest in the environment and development issues, and work experience in the field of Polyethylene (PET) plastic. The main objective of this dissertation is is to contribute to the debate concerning the causes of environmental impacts of plastic waste management methods The following section introduces the background and significance of choosing this study area and context of the study. It also outlines the aim and objectives of the dissertation. Additionally, organisation of the whole study will be informed. Finally, justification of the undertakings the present study will be given. Plastics waste, need of a better waste management method and sustainability and plastic will be discussed. 1.1 Plastic waste and management methods Plastic is a durable, versatile material and relatively inexpensive. Plastic products have brought benefits to society in many ways such as quality of life, jobs, and economic activities. However, waste plastic also imposes environmental impacts. In view of the fact that plastic is non-biodegradable, it can remain in the atmosphere for a exceedingly long time and so plastic poses risks to the environment and human health, It is also difficult to reuse and/or recycle in practice (European Commission, 2013a). Many countries are trying to incorporate different strategies to increase plastic recycling rates. According to the Environmental agency (UK), statutory recycling targets have been given to all the local authorities in Wales (2012a). Whereas, in Scotland waste regulations operates without statutory recycling targets, and here funds are available for local authorities to help increase recycling rate(2012b). By making recycling mandatory or funding recycling a difference can be made to global environmental issue that exists because of waste. This dissertation focuses on recycling, incineration, landfilling and pyrolysis that are plastic waste disposal methods and their performance concerning climate change, depletion of natural resources, energy demand, and water consumption that are included as environmental impacts indicators. By using past LCAs findings, it investigates plastic waste disposal options and environmental effect of the activities involved in plastic waste management. 1.2 Aim and objectives of the study: The aim of this research dissertation is to identify environmentally sustainable management options for waste plastics. There will be an attempt to achieve the aim of this study by undertaking following three objectives. Objective 1: By reviewing, the relevant literature to address environmental issues related to the recycling, landfilling, pyrolysis and incineration. In addition to environmental indicators that are included in the study: climate change, depletion of natural resources, energy demand, and water consumption evaluating international processes to recommend the best legislation, policies and practices. Objective 2: Objective two is to set up a framework for LCA selections. Once LCA studies are retained Meta analytical methods will be applied to synthesize the findings of selected LCAs. Further, use of Meta synthesis for the codification of the LCA findings. Finally, statistically analysed the data to calculate mean effect size using Microsoft excel tool. In order to assess the environmental viability of recycling, landfilling, pyrolysis and incineration for waste plastics through appraisal of included environmental indicators. Objective 3: The presentation of the codified data sample will take place in this objective. Codified data will be statistically analysed using Microsoft excels (2010). To present in the form of histograms and charts, four management options will be assessed under each environmental indicator based on the results of each selected LCA study. To find out which one of the four waste management methods emerges as the best option regarding each or environmental indicator performances. 1.3 Justification of the study: Plastic waste management and its environmental implications are a majorly important issue and one of the major research topics of many governmental and environmental entities such as NAPCOR, DEFRA, WRAP, Recoup, Environmental Protection Agencies(EPAs) of majorities of countries and United Nation(UN). WRAP (2006) and Villanueva et al (2004). For instance,published a major preliminary environmental impact analysis of a different type of waste materials including plastic and comparison of recycling, incineration and land filling by reviewing international LCAs and the conclusion of that research is recycling offers more environmental benefits than alternatives. This research considered as high quality and information shared by UN and US EPA. However, there have been many waste management option emerged since WRAP report been published such as pyrolysis and gasification, Efw informs Jowit (2010). What is different in this study is the inclusion of pyrolysis, which as a new method was not included in WRAP (2006) and Villanueva et al (2004). Second gap that is addressed is the inclusion of one of the environmental indicators -water consumption in the impact studies, this indicator previously ignored by WRAP (2006) where the concentration is on Climate Change, Energy demand and Depletion of natural resources. To investigate and address these gaps the author will undertake past LCA studies. Findings of LCAs will present this in a new way. Additionally, the decision to use a meta- analysis approach originated from United Nations Development Program (UNDP) report on review of past LCA using Meta analysis (2012).however, LCA selecting criteria were not used in UNDP research, which is otherwise adopted in this present study to ensure quality of the result. This study will also try to find out whether recycling is environmentally, sustainable option for plastic waste as claimed by past studies or will emerging technologies will prove to be a better option. This report will also attempt to identify data gap in the literature review and recommend if there is a need for further research in the specific area for future researchers. 1.4 Organisation of the study: The research structure includes four sections. Firstly, Literature review section that will review the existing literature that is related to four waste management options, continuously building towards the significance of environmental sustainability of plastic waste management methods. Additionally, to give broader understanding of included environmental indicators will be studied. Review of international policies, legislation and measures that are pertaining to plastic waste management methods and environmental indicators. The main purpose of this section is also to identify a data gap in the literature. Secondly, by reviewing waste management methods author will try to find out which is the acknowledged environmentally sustainable plastic waste disposal option. Secondly, methodology section will describe adapted methods for data collection where data will be collected for this study to illustrate the broader issues of preceding sections concerning environmental impacts of existing waste management options. This section will explain rigorous criteria applied for selection of data sample. Meta analytical method steps used for codification will be outlined. Followed by systematic adaptation of statistical analysis using Microsoft excel to calculate mean effect size will be informed. Thirdly, presentation and interpretation of the results that are obtained from the analysis of data will take place. Based on the findings, discussion will take place in this section followed by recommendations to future researchers. Finally, the conclusion will employ findings of the dissertation and discussion as a reference in this section and research questions will be answered. More importantly, main aim and all the objectives in connection with the findings of this dissertation will be addressed in the conclusion section. Summary This section provides information that undertaken study area is vital and problematic. Justifications have been given for undertakings of this study along with the gap in existing knowledge have been addressed where evidence has been given of previous studies further role of this dissertation findings was informed. Organisation of this study has been informed. This section also informed the significance sustainability to justify inclusion of environmentally sustainability in this study area. Following section will review the known literature in accordance with existing plastic waste management methods and identify its environmental implications. It will also assess proposed policies, proven strategies those are originally introduced to help enhance present environmental conditions; summarisation of real life case studies and learned examples will be noted in the following section by introducing and reviewing items of previous research in the area. LiTeRATURE REVIEW This section is an attempt to achieve the objective one. The following section divided into three parts, First section addresses plastic waste management methods: landfilling, recycling, pyrolysis and incineration. Secondly, environmental indicators: climate Change, depletion of natural resources, energy demands and water consumptions that are used in the study as a benchmarking to compare each waste management method performances. Finally, provides an overview of the international strategies and policies applied in practice. Key sources used for this study are reports of Government Agencies: WRAP, DEFRA and EU and internationally United Nations Environment Programme (UNEP) along with published international scientific databases and journals from Springer, International Journal of Life Cycle Assessment and ScienceDirect. This represents a combination of sources including Governmental Agencies and academic authors. In addition, the webpage of the European Commission was searched for studies commissioned as input to EU policies. Plastic waste problem description: Broulidakis Martà ­nez (2012) noted that waste is not treated as worthless garbage anymore, it is instead believed as a re. Nevertheless, what is happening with the resources? Treating waste sustainably is a crucial issue. Identifying whether or not waste is been managed in a way that is betterment for environment, society and it should be economical as well. This chapter will find an answer to those questions by reviewing already known literature. It will also try to identify which one is the known environmentally sustainable method for plastic waste by reviewing published articles, studies and set of research. It was stated by Tehrani et al., in 2009 that there is no a solitary knowledge of a single technology that can resolve the waste associated issues. In order to provide a broader understanding of this issue, following section will discuss the existing plastic waste management options to gain a better understanding of the processes related to waste management and their environmental effects. 2.1 Waste management methods and their environmental impacts The following section addresses methods that are in use for the management of plastic waste include Landfill, Incineration, Pyrolysis and Recycling along with their environmental impacts are discussed now in details. 2.1.1 Landfill A landfill is a one of the waste management methods in which solid wastes are disposed in a manner that limits their encounter on the environment. According to the Federation of Canadian Municipalities (FCM) Landfilling is the complex system of interrelated material and sub system that act together to break down and stabilize disposed waste overtime (2004). Landfill is extremely old disposal method, but yet one of the utilized one for Municipal Solid Waste (MSW) management. Apart from taking large area of land it also generate odour, bio-aerosols, visual disturbance and lead to the release of hazardous chemicals through the leachate which is the liquid that drains or leaches from a landfill sites. Emission of greenhouse gas through landfill is due to organic breakdown of disposal of biodegradable including bio plastic waste. European Union Low informed in 2008s issue on the management of bio-waste in the EU countries that Landfill of waste usually entails non-recoverable loss of resources and land. Since landfill, sites can normally not be used after closure for scientific engineering and/or health risk reasons and in the medium to long term. This review of literature found that landfilling is not considered a sustainable waste management solution. 2.1.2 Incineration Incineration is a significant method that avoids the problem of landfilling space problems. In this method, thermal waste treatment procedure takes place where raw or unprocessed plastics waste can be utilized as feedstock. Plastic waste is combusted in different temperature according to the type of plastic and in this period plastic waste modified to carbon dioxide, water and non-combustible materials alongside solid residue state leaves incinerator bottom ash (IBA) that always has contain a small amount of carbon residual (DEFRA, 2012). Published report of the Environment Agency (2002) on the safety of incinerator ash confirms that IBA can be safely used as an aggregate in construction as it contains dioxin levels similar to those found in soils. However, friends of earth review reports argued that the government should give guidance on acceptable contamination levels in construction materials (2002). International Journal of Environment in Comparative study of municipal solid wast e treatment technologies using life cycle assessment method stated that incineration as one of the competent strategies to resolve waste association problems (Zaman, 2010) and its ability to generate heat and energy from the plastic waste. However, considering incineration of plastic waste is solely depending on whether or not energy is recovered (Weiss et.al ,2012)along with other aspects such as quality of fuel and efficiency of energy which varies considerably depending on whether incineration plant delivers electricity, heat or both along with the used technology, for instance, higher efficiencies can be achieved in fuel gas condensation method. However, according to the EUs report (2010) on waste management, the environmental impacts of incinerating plastic waste included greenhouse gas emissions. Furthermore, Pilz, et al. (2010) in their report on The impact of plastics on life cycle energy consumption and greenhouse gas emission in Europe informed that in some circumstances, incineration of plastic waste in MSW can result in a net increase in CO2 emissions. It is certain that this process can be helpful in avoided some of the plastic waste problems, but it also has environmental impacts. 2.1.3 Pyrolysis Pyrolysis is an advanced thermal treatment. Interest in pyrolysis has heightened over the past decade, and there is considerable anticipation that this technology will prove to be viable alternatives for dealing with residual fractions municipal waste to assist in compliance with the Landfill diversion elements of the EC Landfill Directive (DEFRA, 2004). Pyrolysis is the thermal degradation of waste in the absence of air to produce gas, diesel like pyrolysis oil) or solid (mainly ash, char, and carbon). Zhiru (2001) pointed out difference in pyrolysis oil and diesel and noted that diesel cannot be assumed compatible with pyrolysis fuels (p.80) and remarkably few reports related to the behaviour of materials in pyrolysis fuels are available. Findings of research by Alston and Arnold (2011) informs that pyrolysis is a strong compromise method as compared to Landfill, Recycling and Incineration with their environmental impact categories. As the gases and oil produced in pyrolysis could be used as fuel and so provides significant resource saving without high impact on climate or landfill space. Additionally, Scheirs and Kaminsky (2006) noted, the main advantage of pyrolysis is that allows process of plastic waste which is otherwise difficult to recycle. This process produces reusable products with unlimited market acceptance (p24). This book is helpful in understanding pyrolysis process. However, does not assess environmental impacts of pyrolysis, nevertheless, it has been noted that unlike incineration, there are no environmentally harmful emissions in pyrolysis process (p.598). 2.1.4 Recycling Recycling is considered as one of the classic goals in sustainable waste management system (Bohma et, al 2010). Collected waste plastic are being sent to various market ,due to growing market for recycled plastics which includes closed loop systems for PET bottles. Plastics are also exported to abroad for recycling purpose (Defra, 2012), but it is argued environmental benefits of export overshadow the impact of transportation. Environmental impacts of transportation involved in exportation are high. Recycling can prevent an enormous amount of virgin production, which leads to saving energy, depletion of raw material, reducing GHG emissions including acidification even after considering transportation. However, WRAP (2006) argued that, The accurate impacts are depending on the virgin material being replaced and life span of replaced product. PET is one of the plastics types which is collected the most for recycling (DEFRA,2011b) this type of plastic is been included in the present stu dy. Recycling protects resources embodied in waste plastic however, it is argued by many about the requirement of energy inputs for the transformation process, this lead to environmental impacts. Besides that, not all of plastic types can be recycled. The PET bottle has strong advantages in recycling, however, complex products like composites, low weight articles or those that are contaminated with other products are less favourable to recycling. 2.2 Health impacts of plastic waste recycling There is a risk involved in plastic waste recycling affecting local populations in countries with less rigorous regulations than in the EU (Mudgal et.al 2010). Wong et.al noted that the majority of the cases companies fail to provide appropriate facilities protecting the environment and human health (2007). Such as chipping and melting of plastics in unventilated areas that are not seen in European practice can have negative consequences on human health. One specific case study showed due to incomplete combustion of Waste Electrical, and Electronic Equipment(WEEE) from plastic materials such as PVC and plastic chips there was higher concentrations of heavy metal found in the air of the China (Guiyu region). The study showed high concentrations of Polybrominated Diphenyl Ethers (PDBEs) in the air, released from the melting of polymers that contain brominated flame-retardants. Admittedly, National Institute of Environmental Health Sciences of America have informed that high exposure to PDBEs, which found in the human body, has been linked to, hormone disruption, thyroid permanent learning and memory impairment, behavioural changes, hearing deficits, fatal malformations and possibly cancer (Herbstman et al., 2010). However, human toxicity issue is ignored by environmental impact studies those are based on qualitative studies and the same confirmed by Wollny and European Environmental Bureau (EEB) Brussels(2013) 2.3 Environmental Impacts Indicators The following table explains each of indicators that are included in this study; it also critically analyse policies and measures taken to prevent environmental impact. Indicator Description of Environmental Indictor Description, impact and related worldwide policies Climate Change Climate change is also addressed as globe warming. Globe warming is the rise in the average temperature of the earth surface, due to a possible rise in the greenhouse impacts, provoked by anthropogenic emissions of greenhouse gases. Research published in the journal PLoS Medicine (2012) informs according to a group of European public health experts that climate change could alter patterns of food availability, physical activity and in some cases might bring direct physical harm. Friends of Earth (2007) reported that waste prevention is the most beneficial option from a climate point of view, followed by reuse and recycling; Warhorse and Watson confirm (2006) landfill and incineration are the worse options (p.6) The United Nations Framework Convention on Climate Change (UNFCC, 2013) an international treaty joined by 195 countries, except America. To follow up from Kyoto protocol green house gas emission is seen as the most crucial issue within the field of climate change policies. BBC informed back in 2009 that The America accounts for almost 25% of the worlds total CO2 emission and have received a large amount of criticism for its stance on climate change. Depletion of natural resources Resource depletion described as the cutting potential of all natural resources. The resources believed in this study are mineral and fossil resources. Plastics are made from oil, coal and gas, which are limited natural resources (Australia EPA,2013).majority of plastic bags are made from polyethylene, made up of natural gas, and Plastic is not biodegradable, so all the plastic that has ever been made is stilexist around us today. Most of it is in landfills, if not then floating in the sea. University of Cambridges report on plastic recycling informed that the production of 1 kg of polyethylene (PET or LDPE), requires the equivalent of 2 kg of oil for energy and raw material. Although plastics only consume around 4% of the worlds oil, supplies are becoming depleted. Once depleted these resources cannot be replaced. The depletion of natural resources is becoming a key focus(Karen,2008) This is evident in the UNs Agenda 21 Section 2 which provides the necessary steps to be taken by all countries to sustain their natural resources (2002) Schilling chiang confirms the depletion of natural resources is a sustainable development issue (2011).furthermore, Salvati and Marco (2008) noted in regards to natural resources, depletion is of concern for sustainability as it poses the ability to degrade current environments(p.218) and potential to impact the needs of future generations(p.523) Energy demand Primary energy is obtainable raw energy in nature and is separated into renewable and nonà ¢Ã¢â€š ¬Ã‚  renewable primary energies. The non renewable are: atomic energy, usual gas, coal, and oil, Renewable is wind energy, solar, biomass and hydraulic. UK department of Energy and Climate Change (2012) informed that the UK has developed Pathways analysis and calculator tool which will help policy makers. Gervet (2007) in his captivating report on the use of crude oil in plastic making contributing to the global warming pointed out that energy consumption in total worldwide plastic production from 1939 till 2004 is 0.59 10 14 kWh (p.5). Plastics Europe informed in order to produce plastic products, energy resources are consumed(2013). Currently energy resources are majorly obtained from non-renewable sources, and when used; greenhouse gas (GHG) emissions are produced. Nevertheless, it was established in a study undertaken by GUA/denkstatt in 2004/2005 even more energy would be consumed along with more GHG emission, if plastic products were to be substituted by alternative materials. [Pilz et al., 2005]. Water consumption Water consumption symbolizes to the removal of water from the various origins (rivers, seas, and groundwater) for use by humans. This water is not returned to the origins and sources. According to the UN World Development Report, up to 500 Million Tons of wastes accumulate each year from Industry; most of it goes into the fresh water supply. Also informed some of the developing countries dump 70 % of industrial waste into untreated waters where drinking water gets polluted (2013). Professor Grossman noted back in 2004 that Industrial water use is about 22 %. According to Centre for Science and environment- India, countries all over the world set standards and target for water consumption for industries. China, For instance government push companies to save as much as 6 billion cubic meters of water per year informed in China water conservation Agency report in 2005. Proposed and implemented governmental strategies and policies targeting plastic waste will be discussed in details in the following part of this chapter. 2.4 Policies on plastic waste Plastic waste management goes across a numerous policy fields: along with sustainable management of resources and habitat protection, climate change, agriculture, soil protection and energy, biodiversity. Purpose of this section is to provide an overview of measures taken by Government agencies and environmental protection bodies to reduce the environmental impacts of plastic waste.According to Science for environmental policies ,European commission, (2011) Municipal waste collection and separation is a vital part in all waste management methods, for countries such as Germany, Austria and Sweden where waste management systems are more advanced, and source separated collection rates are already high(Waste Management World, 2013 b).waste management world (2013) reported European Union as the most advanced waste management system. The European exports of plastic waste rose by 250%, reaching 2.27 million tonnes approximately 5 million tonnes are annually recycled in Europe. Some selected counters, policies and measures related to the waste management are discussed in following table Country and Government Agency Introduced, Implemented Policies, Legislation and measures Netherlands Dutch Waste Management Association (DWMA) The Netherland recycle no less than 64% of its waste and the remainder are incinerated with generation of electricity, and a small percentage ends up in landfill. This is a country that is practically unique when consider recycling. Separating waste is the popular environmental measure activity among Dutch people that account for more than 90% of Dutch people involved in this sort of activities. Source: http://www.dwma.eu United State of America National Solid Wastes Management Association (NSWMA) According to a recent study by NSMWA Privatised, waste services signifies cost savings and lower financial risks for municipalities than public sector counterparts d Experiment of using fly ash(recycling toxic)as an additive to produce light weight composite that can be used in the automotive industry is taking place in the New York university. The university researchers claim that it has the potential to keep tons of toxic waste out of landfills while lowering the cost of some of the expensive raw materials. Source: www.environmentalistseveryday.org Qatar Ministry of Environment(MOE) An integrated solid waste treatment in the Qatar, that is the first of its kind in the Middle East. This facility centre has a capacity of treating 2300 tonnes of solid waste per day, along with 5000 tonnes of CD waste. Source: www.moe.gov.qa United Kingdom Department for Environment, Food and Rural Affairs (DEFRA) UK is home to the worlds largest plastics recycling plant. The  £15 million venture by Coca-Cola, WRAP and ethical plastic bottle recycle, ECO Plastics is going to be the worlds largest plastics reprocessing facility. The plant will save about 33, 5000 tonnes of carbon dioxide per Annum that is the equivalent of taking 15,715 cars off the road. Source: www.defra.gov.uk Taiwan EPA Taiwan is planning to excavate about 400 landfills for energy and material recovery, additionally, add bio-energy capacity to its incineration facilities. Environmental Protection administration (EPA)Taiwan Source: www.epa.gov.tw Australia Department of Sustainability, Environment, Water, Population and Communities Stewardship Bill have been introduced by the Australian government and of the aim of helping to manage the environmental, and human health. This will demand manufacturers and importers of computers, and TVs to fund and implement national collection and recycling of these products. Source: www.environment.gov.au Example of failure of advanced waste management systems:The increasingly recognized problem of plastic floati

Steinbeck?s experience and feelings in Breakfast by John Steinbeck :: essays research papers

Steinbeck’s experience and feelings in "Breakfast" by John Steinbeck John Steinbeck’s stories depict his commiseration and compassion for the down-trodden class. He, in his stories, has summed up the bitterness of the Great Depression decade and aroused widespread sympathy for the plight of migratory farm workers. His style is natural and lucid. The story â€Å"Breakfast† by John Steinbeck is a description of a warm experience he had had. He reminisced about it each time with extra gratification. He kept on refreshing the â€Å"sunken memory† with greater details which presented him with queer blitheness. The author while traveling through the country side early in the morning chanced to meet a family who had fixed their tent down in a valley. He saw a young woman with a baby in her arm, cooking at a cracked, rusty and old iron stove. The writer observed the lady’s movements with great vigilance. He was inspired by the way she was doing her work and at the same time handling the child with absolute ease. The orange fire peeking out of the cracked stove made reflections on the tent which were quite appealing for the author. The author moved towards the stove to warm himself. In the meanwhile, two persons; an old and a young who were more or less alike, came out of the tent. They exchanged salutations with the author. The young woman kept on doing her job. She was frying bacon and baking bread. The two men inhaled deeply the delicious odour and invited the author for the breakfast. They did not ask the writer his name nor about his whereabouts. The young man asked the author if he was picking cotton. The author told him that he was not on job. The bloke told the author with satisfaction that he had been working for twelve days and the young woman added cheerfully that they had got new robes. They thanked to God for providing them with the opportunity to earn a living. They savoured the taste of the nicely concocted breakfast. The old man chewed the food with relish and said, â€Å"God Almighty, it’s good,† and he filled his mouth again. The young man was quite blissful as they had been eating good food for twelve days. The men’s contentment on the food, that though not surfeit and lavish, deeply impressed the writer. The young man told the author that if he wanted a job they could arrange one for him.

Free Essays on Whartons Ethan Frome: Isolation :: Ethan Frome Essays

Isolation in Ethan Frome Ethan Frome is a story of ill-fated love, set during the winter in the rural New England town of Starkfield. Ethan is a farmer who is married to a sickly woman named Zeena. The two live in trapped, unspoken resentment on Ethan's isolated and failing farm. Ethan has been caring for his wife for six years now. Due to Zeena's numerous complications they employ her cousin to help in the house, the animated Mattie Silver. With Mattie's youthful presence in the house, Ethan is awoken of the bitterness of his youth's lost opportunities, and a dissatisfaction with his life and empty marriage. Ethan and Mattie in turn, fall in love. However, they never follow their love due to Ethan's morals and the respect he has for his marriage to Zeena. Ethan eagerly awaits the nights when he is able to walk Mattie home from the town dances. He cherishes the ground she walks on. After a visit to the doctor, Zeena is told that she needs more sufficient hired help. Thus, she decides to send her incompetent cousin away and hire a new one. Ethan and Mattie are desperate to stay together. However, Ethan's lack of financial means and Zeena's health are factors that will never allow him to leave Starkfield. Unable to find any solutions to this problem, Ethan and Mattie decide to commit suicide by sledding into a tree. They figure it is the only way they can be together. The attempt fails, and the two are left paralyzed. Now Ethan's wife must care for the two for the rest of their lives. There were many themes found in Ethan Frome, but the greatest of them all is loneliness and isolation. In college Ethan acquired the nickname "Old Stiff" because he rarely went out with the boys. Once he returned to the farm to care for his parents, he couldn't go out with them even if he wanted to. Whatever he's done has kept him apart from others: tending to the farm and mill, nursing his sick mother and caring for Zeena. Ethan's isolation is intensified, because he is often tongue-tied. He would like to make contact with others but can't. For example, when he wants to impress Mattie with beautiful words of love, he mutters, "Come along." In their own ways, Zeena and Mattie are solitary figures, too. Free Essays on Wharton's Ethan Frome: Isolation :: Ethan Frome Essays Isolation in Ethan Frome Ethan Frome is a story of ill-fated love, set during the winter in the rural New England town of Starkfield. Ethan is a farmer who is married to a sickly woman named Zeena. The two live in trapped, unspoken resentment on Ethan's isolated and failing farm. Ethan has been caring for his wife for six years now. Due to Zeena's numerous complications they employ her cousin to help in the house, the animated Mattie Silver. With Mattie's youthful presence in the house, Ethan is awoken of the bitterness of his youth's lost opportunities, and a dissatisfaction with his life and empty marriage. Ethan and Mattie in turn, fall in love. However, they never follow their love due to Ethan's morals and the respect he has for his marriage to Zeena. Ethan eagerly awaits the nights when he is able to walk Mattie home from the town dances. He cherishes the ground she walks on. After a visit to the doctor, Zeena is told that she needs more sufficient hired help. Thus, she decides to send her incompetent cousin away and hire a new one. Ethan and Mattie are desperate to stay together. However, Ethan's lack of financial means and Zeena's health are factors that will never allow him to leave Starkfield. Unable to find any solutions to this problem, Ethan and Mattie decide to commit suicide by sledding into a tree. They figure it is the only way they can be together. The attempt fails, and the two are left paralyzed. Now Ethan's wife must care for the two for the rest of their lives. There were many themes found in Ethan Frome, but the greatest of them all is loneliness and isolation. In college Ethan acquired the nickname "Old Stiff" because he rarely went out with the boys. Once he returned to the farm to care for his parents, he couldn't go out with them even if he wanted to. Whatever he's done has kept him apart from others: tending to the farm and mill, nursing his sick mother and caring for Zeena. Ethan's isolation is intensified, because he is often tongue-tied. He would like to make contact with others but can't. For example, when he wants to impress Mattie with beautiful words of love, he mutters, "Come along." In their own ways, Zeena and Mattie are solitary figures, too.

The African Queen Essay -- essays research papers

THE AFRICAN QUEEN Short Summary: "The African Queen" is the tale of two companions with different personalities who develop an untrustworthy love affair as they travel together downriver in Africa around the start of World War I. They struggle against the climate, the river, the bugs, the Germans and, most of all, against each other. In the course of much misery, they develop love and respect for each other. Detailed Summary: In September 1914, the German occupying forces hold East Africa. The story starts in a small village that is overlorded by a stuffy British missionary, Reverent Samuel Sayer and his spinster, prudish sister Rose Sayer, who is utterly devoted to her brother. Rose is also very naive and pious. She thinks, God would not permit a war between England and Germany or the whole world.. Some day, German troops marches into that village. Merciless, without any warning, these troops invade the village, they burn down the huts and the church. Livestock, poultry, pots and pans and foodstuffs even the portable chapel had been taken by the German soldiers. Only the mission bungalow was spared. Samuel goes on praying the awful calamity of war which has descended upon the world would soon pass away, so that slaughter and destruction would cease and that when they had regained their sanity men would turn from war to universal peace. Because of this war they were cut off from all communications and the rest of the world. Samuel thinks the Germans responsible for the outbreak of the war and all the sufferings. Rose is helpless as her brother suffers a nervous breakdown. He realises that his life's work has been destroyed and instantly loses his mind. He dies very soon after that, while Rose weeps at his bedside. One day later the sharp sound of a steamboat whistle could be heard in the village. A gin-drinking, cigar-smoking man, called Charlie Allnutt, arrives. He is the owner of this old, 30-foot ramshackle steamer named "The African Queen". He supplies the village with mails and news. Charlie offers Rose both to rescue her and escape from here and bury her brother's corpse. They have to use the old, ramshackle African Queen, since he has blasting gelatine, cylinders of oxygen and hydrogen as new cargo. They have a dangerous and difficult escape route: They have to pass the large Central Africa lake at the end of the dang... ...erested in. Actually he is married, but this was a long time ago and so he don't care about it. But he is also an realist and he thinks about his actions. The marriage with Rose is not only a love-marriage, he realises that he has no job no money and no future without Rose.   Cecile Scott Forester - curriculum vitae - C.S. Forester was born in Cairo in 1899. His father was stationed there as a government official. He studied medicine at Guy's Hospital but he left Gey's without getting doctor's degree. From that moment he began to start he writing career. His first important success was the novel "Payment Deferred". In 1932 Forester was offered a Hollywood contract. Until 1939 he spent a lot of time in America. During the war he entered the Ministry of Information and later he went to the Royal Navy to collect materials for his book "The Ship". Then he made a voyage to the Bering Sea to gather material for a similar book on the United States Navy. During this trip he was stricken with Arteriosclerosis, a disease with left him crippled. But he continued to write and created his book "Captain Hornblower". He died in 1966. The African Queen Essay -- essays research papers THE AFRICAN QUEEN Short Summary: "The African Queen" is the tale of two companions with different personalities who develop an untrustworthy love affair as they travel together downriver in Africa around the start of World War I. They struggle against the climate, the river, the bugs, the Germans and, most of all, against each other. In the course of much misery, they develop love and respect for each other. Detailed Summary: In September 1914, the German occupying forces hold East Africa. The story starts in a small village that is overlorded by a stuffy British missionary, Reverent Samuel Sayer and his spinster, prudish sister Rose Sayer, who is utterly devoted to her brother. Rose is also very naive and pious. She thinks, God would not permit a war between England and Germany or the whole world.. Some day, German troops marches into that village. Merciless, without any warning, these troops invade the village, they burn down the huts and the church. Livestock, poultry, pots and pans and foodstuffs even the portable chapel had been taken by the German soldiers. Only the mission bungalow was spared. Samuel goes on praying the awful calamity of war which has descended upon the world would soon pass away, so that slaughter and destruction would cease and that when they had regained their sanity men would turn from war to universal peace. Because of this war they were cut off from all communications and the rest of the world. Samuel thinks the Germans responsible for the outbreak of the war and all the sufferings. Rose is helpless as her brother suffers a nervous breakdown. He realises that his life's work has been destroyed and instantly loses his mind. He dies very soon after that, while Rose weeps at his bedside. One day later the sharp sound of a steamboat whistle could be heard in the village. A gin-drinking, cigar-smoking man, called Charlie Allnutt, arrives. He is the owner of this old, 30-foot ramshackle steamer named "The African Queen". He supplies the village with mails and news. Charlie offers Rose both to rescue her and escape from here and bury her brother's corpse. They have to use the old, ramshackle African Queen, since he has blasting gelatine, cylinders of oxygen and hydrogen as new cargo. They have a dangerous and difficult escape route: They have to pass the large Central Africa lake at the end of the dang... ...erested in. Actually he is married, but this was a long time ago and so he don't care about it. But he is also an realist and he thinks about his actions. The marriage with Rose is not only a love-marriage, he realises that he has no job no money and no future without Rose.   Cecile Scott Forester - curriculum vitae - C.S. Forester was born in Cairo in 1899. His father was stationed there as a government official. He studied medicine at Guy's Hospital but he left Gey's without getting doctor's degree. From that moment he began to start he writing career. His first important success was the novel "Payment Deferred". In 1932 Forester was offered a Hollywood contract. Until 1939 he spent a lot of time in America. During the war he entered the Ministry of Information and later he went to the Royal Navy to collect materials for his book "The Ship". Then he made a voyage to the Bering Sea to gather material for a similar book on the United States Navy. During this trip he was stricken with Arteriosclerosis, a disease with left him crippled. But he continued to write and created his book "Captain Hornblower". He died in 1966.

An examination of the presentation of two magazine advertisements Essay

There are two magazine advertisements advertising two separate products both jewellery in nature. A stainless steel Rolex watch named the ‘Rolex – Oyster – GMT Mater II’. An expensive sophisticatedly designed watch for people of the wealthy businesspersons category. The other a ‘Jewels of Aphrodite’ silver ‘exclusive Triple ring’; suitable for a gift to a lover or a self-indulged treat, this is aimed at the average workingpersons category as it says ‘Need send no money now’, and ‘For only i 75. 00’, both money saving phrases. Both have a key selling point. The advertisement for the ‘Rolex – Oyster – GMT Mater II’ key selling point is the fact that the Rolex is boldly shown in a large picture at the bottom of the page. This catches the attention of the reader and quickly conveys the subject and nature of the advertisement. This also intrigues readers to read the article, which means that they will find out more about the product and get a better understanding of the piece, therefore increasing the chance of a sale. The advertisement for the ‘Jewels of Aphrodite’ silver ‘Triple ring’ has a similar key selling point. The ring is boldly situated at the top centre of the entire page. This is the first image that the reader will acknowledge and will catch the attention of the reader and quickly convey the subject and nature of the advertisement to them. Also the title of the advertisement – ‘Jewels of Aphrodite’, gives an instant sense of wealth and adventure to the advertisement enticing the reader to read the rest of the article therefore increasing the chance of a sale. Examples of imaginative and factual language are apparent in the presentation of both advertisements. One advertisement advertises a ‘sliver triple ring’, which has been entitled the ‘Jewels of Aphrodite’ silver triple ring in gold font. Aphrodite was a ‘heavenly Greek goddess of beauty and love’ from Roman Greek times. The ring does not contain or consist of Aphrodite’s jewels. But if it did, however, the ring would be of astonishing value. This portrays the ring to be of an extremely higher value than the asking price. This draws attention to the advertisement as people are drawn to the sheer wealth portrayed by the advertisement, this is also emphasised by the gold font. This then seems to be an astonishing bargain when the ring is priced at seventy-five pounds. This will create a boost in sales as it forges the bargain to be of greater saving than what actually exists. The order form is entitled ‘Post now to secure your order! ‘ This makes the reader think that the product is in demand and that the order form must be sent with haste in order to obtain one. The ‘Rolex – Oyster – GMT Mater II’ advertisement uses factual language in its presentation. Quotes are used in this presentation: ‘For Sir Norman Forster, good design is generated by people’s needs. He has answered these needs with outstanding architectural solutions in his native England, throughout Europe – and most notably – in Hong Kong. It was Foster’s design for the head quarters of the Hongkong and Shanghai Bank that confirmed his position at the forefront of international architecture. ‘ This quote emphasises the importance of ‘Sir Norman Foster’, and how much he is revered internationally. It emphasises the fact that massive international corporations turn to ‘Sir Norman Foster’ when in need, and he answers them; perhaps portraying him to be more important, bigger, and more powerful than these corporations who come to him. ‘Sir Norman Foster’ is thus seen to be a very big, important man to the reader. He is wearing the ‘Rolex – Oyster – GMT Mater II’ showing that the ‘Rolex – Oyster – GMT Mater II’ is â€Å"The Watch† for people of his class. To the reader this may give the impression that if the watch is good enough for someone as revered as ‘Sir Norman Foster’, then it is more than good enough for him or her. An example of imaginary language in the ‘Rolex – Oyster – GMT Mater II’ advertisement includes the entire text. It uses ambiguous language to represent a link between Sir Norman Foster’s work, and the ‘Rolex – Oyster – GMT Mater II’. For example when it says: ‘Good design is generated by people’s needs. He has answered these needs with outstanding architectural solutions’ This could be talking about the watch answering people’s needs all over the world, or Sir Norman Foster’s architecture designs answering people’s needs. Also: ‘This supremely elegant building epitomises many of Foster’s beliefs as an architect. ‘ This can be seen as a metaphor with the ‘building’ representing the watch epitomising ‘many of Foster’s beliefs as an architect. ‘ ‘The interior is extraordinarily light and airy. This is achieved by a complex of steel supports which leave vast uncluttered spaces’ This is another good example of the ambiguous language used. Showing the unique architectural structure of the building that also relates to the watch. This language is used for the same purpose in both adverts. It is used to give a positive view on the product and making the product an object of desire. Persuading the reader that the product is something that would be ultimately worth possessing. Having this language presented in the title is a better way of presenting it, as this is the initial information that the reader digests, therefore leaving a positive impression. Presenting it in a block of writing means that the reader will not be as enticed to read a block of writing as to a more visual or digestible document. There are typical phrases presented in both advertisements. The ‘Jewels of Aphrodite’ silver ‘Triple ring’ advertisement has many examples of ‘typical’ phrases. ‘For only i 75. 00’ is very typical, trying to emphasise and give the impression that the asking price is ‘only’ a fraction of the true value. ‘You need send no money now’ is another example of a ‘typical’ phrase. The aim of this is to convince the reader that they are getting a good deal and that they are in control. The reader will be more willing to purchase the product of the finance is not immediate. The general intended impact on the audience from both advertisements is that the product that they are selling is an object of desire. They would be revered to if in possession of the product as it is ultimately worth possessing. There are typical phrases presented in the ‘Rolex – Oyster – GMT Mater II’ advertisement: ‘Is it any surprise he should wear a Rolex? ‘ This is giving emphasis to the point that he is a man who is revered internationally so consequently there is only â€Å"one watch† for him – the ‘Rolex – Oyster – GMT Mater II’. This has the effect on the reader that makes the watch appear at a higher level of desirability as it is underlining that the ‘Rolex – Oyster – GMT Mater II’ is the watch for people of his class. One immediate difference that is clearly visible is the background colour. The advertisement for the ‘Rolex – Oyster – GMT Mater II’ has a simple plain white colour background contrasting with the black font. This gives the advertisement a contemporary, sophisticated feel to it. Although it posses this quality, the colour does not have an enticing effect to the reader to draw them in to view the advertisement. This strongly affects the effectiveness of the advertisement to the reader. The ‘Jewels of Aphrodite’ silver ‘Triple ring’ however, has very enticing qualities. The background colour is a deep, rich alluring purple with complementing white, symmetrical, silhouettes of religious statues. To contrast, this already has a visual advantage over the ‘Rolex – Oyster – GMT Mater II’ advertisement, as it will lure more readers to it as the colours are more eye catching and attractive. It gives the advertisement a sense of mysticality, exploration, and wealth. This will make more of an impression on the readers mind and will make then remember the product, or desire the product to a higher degree. The text colour of the ‘Rolex – Oyster – GMT Mater II’ advertisement contrasts with the background colour making the text stand out to the reader giving it a contemporary sense. The text font is not very bold making it unpalatable to read. The colour scheme in the picture of ‘Sir Norman Foster’, top central to the page, is related to the advertisement. In the picture, ‘Sir Norman Foster’ is surrounded by completely white background and surroundings. This is linked to the background of the advertisement. Completely white. ‘Sir Norman Foster’ is wearing black in the picture. This represents the link between him and the text in the advertisement, showing that the text is related to him. In the background right of ‘Sir Norman Foster’ is one of his famous metallic masterpieces of architectural art. This represents the watch in the foreground of the advertisement. Both are of a stainless steel colour and are represented as â€Å"masterpieces†. This colour co-ordination is very effective in showing the link between ‘Sir Norman Foster’ and his internationally recognised designs, and the ‘Rolex – Oyster – GMT Mater II’. The colour of the watch is diverse from the general colour scheme of the advertisement. This makes the watch appear to be superior and different from the rest. The entity of this colour scheme creates a contemporary feel. It gives the watch images of sophistication and wealth. The ‘Jewels of Aphrodite’ silver ‘Triple ring’ advertisement colour scheme compliments the ring. The background consists of a deep dark rich purple colour, the same as the ‘Jewels’ on the ring. ‘Aphrodite was the ‘heavenly Greek goddess of beauty and love’ and this is a colour associated with love. Therefore both colours convey love and romance. Also in the background are faint silhouettes of two white statues standing as pillars, as if to be the entrance to a temple or similar. Surrounding the ring is a subtle, restrained white glow. Signifying purity and perfection. This white glow compliments the silhouettes beneath the purple, conveying the image that the ring is linked to the statues making the ring appear to be holy, and sacred. â€Å"Sparkles† have been added to the corners of the ring making it appear to be glistening relating the ring to wealth and luxury. The background purple is increasingly dark all the way down the centre of the page. Around the ring the background is brighter as if the ring has lit it up. It appears as if the ring has come from the darkness and lit up the surroundings similar to the discovery of hidden treasures. This conveys that the ring is full of adventure. It is a sacred treasure to be discovered and the reader can discover it. The gold colour of the title ‘Jewels of Aphrodite’ creates an image of wealth and prosperity, assuring the reader of the wealth of the product and the value of owning the product. Subtitles are in a light blue, turquoise colour. This contrasts with the purple and makes the subtitles appear bold and stand out. The text of the subtitles is black opposing the light blue, turquoise colour making the text apparent to the reader. This makes the information in the advertisement more digestible as it is broke down into sections. The Order Form consists of a faint yellow colour and has a red title, ‘Post now to secure your order’. The red signifies danger and importance to the reader making the s evident immediately. Urging the reader to hasten and buy the product. The entity of this colour scheme gives the ring a sense of wealth and class. It creates images of wealth, prosperity and affluence. The layout of the ‘Rolex – Oyster – GMT Mater II’ advertisement oozes sophistication. The layout of the almost symmetrical block text mounted on a plain white background gives the whole advert a sense of sophistication and contemporary design. The title is spread across the top of the page in the same format as the text. This is a better way of presenting the title as apposed to having a diversified, more decorative font. The picture of ‘Sir Norman Foster’ is central to the top of the page. The text is presented round the picture. This signifies his importance and significance, as the advert appears to revolve around Sir Norman Foster’s picture, as if he is the core of the ‘Rolex’ advertisement, as if he is the front of the advertisement. The large colour image of the ‘Rolex’ communicates the nature of the advert quickly and effectively. This draws the attention of the reader and will entice them to read the text. This layout reflects the target audience to be sophisticated successful businesspeople who very contemporary and have wealth. The layout of the ‘Jewels of Aphrodite’ silver ‘Triple ring’ advertisement is very original. The first piece of information is the price at the top of the page: ‘An Exclusive Silver Triple Ring For Only i 75. 00*! ‘ This will be the first piece of information that the reader will take in. This will make them curious to find out what is marked at this price. The main focus is on the ring at the top centre of the page following on from the title. This grasps the attention of the reader and will entice them to read the text and find out more about the product. Subsequently the subtitles follow. They are positioned further down the page, as it is only relevant information to the reader if they are interested in purchasing the product. At the very bottom of the page is an exploded diagram of the ring split into three layers. This gives the reader the impression that they are getting more value for their money, i. e. three rings for the price of one. In the bottom right corner of the page is the order form. This is presented at the bottom, as it is only relevant to the reader if they have read all of the text above and wish to make a purchase. This layout reflects that target audience to be average workingpersons. All that phrases presented boldly in the advertisement are all to do with low finance and superficial wealth. After a careful examination of the presentation of these two magazine advertisements I have come to the conclusion that the ‘Rolex – Oyster – GMT Mater II’ advertisement is the more successful advertisement. My reason for this is that the aim of this advertisement is to give the ‘Rolex – Oyster – GMT Mater II’ an image of sophistication, and contemporary design. It does not try to persuade the reader that they are getting a good â€Å"bargain† for their money but to make the object more desirable. The ‘Rolex – Oyster – GMT Mater II’ advertisement is simple and easy to digest, whereas the ‘Jewels of Aphrodite’ silver ‘Triple ring’ advertisement has a lot of information and does not convey it well. The ‘Rolex – Oyster – GMT Mater II’ advertisement uses almost all factual language and does not need to use imagery to sell the product. This has a greater positive effect on the reader as they feel that they are being sold genuine quality, as apposed to inferior, superficial products. The ‘Rolex – Oyster – GMT Mater II’ advertisement is plain and spacious, making an easy view. But the ‘Jewels of Aphrodite’ silver ‘Triple ring’ advertisement is cluttered uninviting to view. Also the ‘Rolex – Oyster – GMT Mater II’ advertisement uses a practical example of a consumer of the product who is approving the watch showing the reader that it is the genuine article and that they can see for themselves how superior the product really is.

Study On The Annals History Essay

The Viking colonists took up the Frankish imposts manner of life so wholly that within a few coevalss of their arrival little of their Viking heritage remained. One account for this is that the figure of colonists was few and that they were rapidly absorbed into the local population. Or possibly there was a brief violent coup d'etat, after which the Vikings adopted the imposts of their neighbors out of necessity and political force per unit area. Contemporary Latin beginnings called these colonists Northmanni but this described both the Vikings and, much later, the Normans. It was a general term used to depict the Scandinavians who had become active in northern Francia in the 9th and 10th centuries. But no differentiation was made in the 10th century between the Vikings of Neustria and the Vikings in other parts of the remainder of Francia and elsewhere.A The major job with bring outing the history of the early Viking colony of Neustria is the deficiency of beginnings from the early decennaries of the 10th century, when the colony was formalised. The Vikings recorded their history subsequently and the beginnings we do hold are written by the Franks. The ulterior Norman histories are debatable because of their involvement in buttressing and legalize the baby state.A The beginnings viewed the tenth-century as a violent clip. Frankish Godheads fought for political laterality and, on the peripheries of the Frankish land, smaller groups of peoples fought for domination against each other and against the Franks. In the ninth-century, nomadic Viking forces had frequently sailed up the Seine and besieged Paris, or merely despoiled countries inside Francia. A It is difficult to state where these war-bands wintered, though it becomes clear in the annals that the additions for Viking plunderers were so great that they began to winter in Francia alternatively of returning to Scandinavia. In the early portion of the tenth-century, the Neustrian or Breton March was still regarded as portion of the Frankish land by the Franks. The Viking foraies reached their tallness during a period of instability in the Frankish lands. An component of fortune had played a portion in leting the Frankish male monarchs to govern over an undivided land for many old ages, in malice of the usage of spliting lands every bit between boies on the decease of their male parent. Peppin the Short, Carloman his boy and Charlemagne his grandson ruled over an unbroken land. But on the decease of Charlemagne ‘s boy Louis the Pious in 840, Francia was at last split. There was a period of atomization, with Francia divided into three lands: West Francia, Lotharingia, and East Francia. Charles the Simple, King of West Francia ( subsequently to go France ) from 898 to 922, regained pre-eminence in the Frankish lands after this period of battle, though other cabals existed. It was this political insta bility that Viking leaders exploited as they fought and befriended their Frankish opposite numbers.How make the histories assist?Historians who attempt to retrace the early history of Normandy face a figure of jobs. The beginnings are few and, worse still, their truth is frequently to be doubted. Palgrave warned that â€Å" if you accept the undertaking you must accept Dudo or allow the work entirely. † Today, the history of Dudo of St Quentin is viewed with so much intuition by historiographers that, even where his history runs with other modern-day authors, he is still distrusted. But without Dudo we have small grounds. The Frankish historian Flodoard of Reims[ 1 ]provides some information about Normandy in the first half of the ninth-century, there are a few mentions to early Normandy in Norse beginnings and even a late Welsh beginning. Later Norman beginnings for this period do be, but many of these are based on Dudo ‘s history, so must be treated with cautiousness. With such a deficiency of literary stuff, historiographers are left with the consequences of research from archeology and analysis of place-name. The reading of archeological grounds is hard and the decisions that can be drawn from it can be even more obscure than literary beginnings. The historiographer ‘s undertaking in chronicling early Norman history is therefore a hard one, and the decisions reached are, by necessity, limited in nature. Dudo of St Quentin was born c. 960 in Vermandois. He wrote De moribus et actis primorum Normanni? ducum ( The Deeds of the Early Dukes of Normandy ) from approximately 996 to the clip he became Dean of St Quentin in 1015. The earlier history, including some extremely questionable and fictional inside informations, was based on Virgil ‘s Aeneid and Jordanes ‘ Getica. His chief source for the inside informations of his history was Count Rodulf of Ivry. Commissioned originally by Duke Richard I, the history ended with the decease of Richard in 996. Dudo appears to cognize a great trade about Rollo, and he is the lone beginning for the Treaty of Saint-Clair-sur-Epte, where Charles the Simple granted Rollo the lands around Rouen in 911. Rollo is baptised and, in return, receives the grant of land. The bishops said to Rollo, who was unwilling to snog King Charles ‘s pes: â€Å" You who receive such a gift ought to snog the male monarch ‘s pes. † And he said: â€Å" I shall ne'er flex my articulatio genuss to another, nor shall I kiss anyone ‘s pes. † Compelled, nevertheless, by the supplications of the Franks, he ordered one of his soldiers to snog the male monarch ‘s pes. The adult male instantly seized the male monarch ‘s pes, put it to his oral cavity and kissed it while the male monarch was still standing. The male monarch fell level on his dorsum. This raised a great laugh and greatly stirred up the crowd. â€Å" A A great narrative, but about surely a fable. Dudo was the official chronicler of the Rollonid dynasty, and he portrays Rollo as the leader of the Vikings in many runs and conflicts, possibly excessively many for historiographers to believe it. The facts of Rollo ‘s early old ages as leader of the early Normans a re hence lost in the semblance of ulterior myths. Nonetheless, some of the indispensable inside informations in Dudo ‘s narrative have some cogency. Though Dudo is the lone beginning who dates the understanding between Rollo and Charles at 911, this does look to be a extremely plausible day of the month for the understanding. It is ill-defined when Viking plunderers began to settle in the coastal country, but there is some grounds from the few paperss that survive from this period. A Carolingian charter of 905 records Charles the Simple ‘s grant of two helot of the Crown from the pagus of Rouen to his Chancellor of the Exchequer Ernestus. This was the last royal charter in Normandy.A Three months subsequently, some thought of the convulsion in the part can be concluded from a charter of 906 that records the transportation of relics from Saint-Marcouf ( now in Manche, Basse-Normandie ) to Corbeny â€Å" because of the inordinate and drawn-out onslaughts of the heathens. â€Å" A A In 918, Charles the Simple granted the lands of the old abbey of La Croix-Saint-Leufroi to the abbey of Saint-Germanin-des-PresA â€Å" except that portion of the abbey ‘s lands that we have granted to the Normans of the Seine, viz. to Rollo and his followings, for the defense mechanism of the land. † A The p act entering this land grant to Rollo no longer exists, but it is clear that between the day of the months of these two royal announcements, Rollo and his followings had established themselves. The decisive event may hold been a conflict at Chartres in 911. Later Norman tradition tends to hold with this and places Rollo at the Centre of events, though some historiographers question this. One reading of the beginnings is that as a consequence of this conflict, the Vikings were appeased with a grant of land in order to incorporate and command them. Flodoard of Reims tells us that the Vikings had been granted the lands around Rouen â€Å" had some clip ago been given to the Northmen on history of the pledges of Charles who had promised them the comprehensiveness of the state. † Flodoard ‘s history is of import because it appears to give a modern-day position of the period. He was a canon of Reims, and wrote his annals from c. 925 until his decease in 966. The lone job is that he was some distance from Normandy, and the history of Normandy was non his chief concern. It is clear from his history that the Vikings and the Franks were in changeless battle. In 925, Flodoard records that â€Å" the Normans of Rouen broke the pact which they had one time made and devastated the territories [ pagi ] of Beauvais and Amiens. Those citizens of Amiens who were flying were burned by a fire for which they were ill-prepared. † The Franks responded by looting Rouen: â€Å" they set fire to manors, stole cowss and even killed some of the Normans. † Count Herbert led another force against the Vikings towards the E, and surrounded them in a cantonment on the coast.A A â€Å" It was this really same cantonment, situated on the seashore and called Eu that the Franks surrounded. They broke through the bulwark by which the cantonment was surrounded in forepart of its walls and weakening the wall, climbed all. Once they had won ownership of the town by contending, they so slaughtered all the males and put fire to its munitions. Some, nevertheless, escaped and took ownership of a certain neighbouring island. But the Franks attacked and captured it, although with a greater hold than when they had seized the town. After the Normans, who had been continuing their lives by contending as best they could, had seen what had happened and had let steal any hope of endurance, some plunged themselves into the moving ridges, some cut their pharynxs and some were killed by Frankish blades, while others died by their ain arms. And in this manner, one time everyone had been destroyed and an hideous sum of loot had been pillaged, the Franks returned to their district. † This graphic description gives historians a sense of the force of the age. The Vikings were marauding all across the northern coastal parts of Francia, though Neustria does look to be the chief country of their colony. However, they were surely non confined to this country, or prepared to accept its boundaries. In 937, Flodoard tells us, â€Å" The Bretons retreated to their fatherland after their long peregrinations fought in frequent conflicts with the Normans, who had invaded the district which had belonged to them, next to their ain. They ended up the stronger in many of these conflicts and reclaimed their ain district. â€Å" A Rollo is mentioned in 925 as princeps ( leader ) of the Northmen at Rouen. Although non mentioned at the clip, grounds from the 918 charter strongly suggests that the Norman chroniclers are right in stating that Rollo led the ground forces from the start. However, Dudo ‘s mention to the Treaty of St Clair-sur-Epte is unsubstantiated and should be dismissed as undependable. Dudo was besides misdirecting when depicting the footings of the colony. The granting of â€Å" the land from the river Epte † runs with the other beginnings, but the granting of Brittany does non. Neither does the scene of the arrant wilderness clasp true: if the land granted by Charles to the Vikings was â€Å" uncultivated by the plowshare, wholly deprived of herds of cowss and flocks of sheep and lacking in human life † , so why do Norse place-names merely form a minority of all place-names throughout Normandy? Entertaining though Dudo ‘s narrative may be, his history, and those of his followings and impersonators, can non be trusted for the early history of Normandy and historiographers must vacate themselves to set uping a few bare facts in the thick of ulterior deformations. The extension of Normandy ‘s boundary lines can be seen in Flodoard ‘s history. A King Ralph conceded Bayeux and Maine [ Cinomannis et Baiocae ] in 925 harmonizing to Flodoard, though there are uncertainties about the grant of Maine. Later in 933, the Normans were given Avranchin and Cotentin. Excluding Maine, this established Normandy in the approximative signifier that it existed in 1066. A The Cotentin peninsula was besides settled by Vikings independently of the Vikings under Rollo at Rouen. These early old ages were violent times. The Normans were invariably warring, contending with the Franks in 923, but chiefly concerned with spread outing their ain domain of influence. The people of Bayeux revolted against Viking regulation in 925, a twelvemonth after they had been transferred to the control of the counts of Rouen. Dudo recalls a rebellion against William Longsword by a certain Riulf: â€Å" ferociously filled with ill-famed perfidiousness † . Against all the emphasiss and the strains, against internal rebellion and external menaces, Normandy had secured its place by the center of the tenth-century and, though its security was threatened many times, the Norman district was strongly governed and able to throw off its enemies. This might possibly take us to see the pacts between the Franks and the Vikings as more important than they were at the clip. All the grounds suggests that the boundaries were comparatively unstable. Agreements were made, and Vikings baptised, but these baptisms frequently proved impermanent personal businesss. In the 920s, the archbishops of Rouen and Reims both wrote letters on the topic of Vikings who remained heathen despite holding converted. Herveus of Reims asked the Pope: â€Å" What should be done when they have been baptised and re-baptised, and after their baptism continue to populate in heathen manner, and in the mode of heathens kill Christians, slaughter priests, and, offering forfeits t o graven images, eat what has been offered? † There is small grounds for the widespread debut of Norse establishments or life style. Although in 1013 Duke Richard II welcomed a group of Vikings at Rouen, excessively much should non be read into this. The leaders, Richard and Olaf, may hold felt some commonalty, but this can non be discovered. Merely as Frankish Lords and male monarchs had welcomed Vikings and baptised them as Christians, in the hope of change overing them into a friend and non doing them an enemy, so Richard did with Olaf and his Vikings. Olaf had ravaged Brittany, but had allowed himself to be converted by Richard. The Normans were truly now more Franks than Scandinavians. Dudo claims that at the clip of William Longsword, Scandinavian address was disused at Rouen, and it is so likely that the native lingua was shortly adopted. On the Eve of the first Crusade, the Norman knight Bohemond was able to inquire, rhetorically, â€Å" Are we non Franks? †How does archeological and place-name grounds aid?The lan d divisions in Normandy appear to hold remained unchanged from the Frankish to the Norman eras. Jacques Le Maho ‘s survey of the Pays de Caux shows a continuity of seigneurial abodes, and it has been argued that there was greater continuity in this part than in other parts of Francia. The Vikings did convey bondage with them, but this did non last beyond the first century of business. The Normans seems to hold been extremely integrated with the Franks. One piece of grounds for this is the Fecamp coin host, including some coins struck at batchs in Cologne, Arles and Pavia. In Scandinavia, Norman coins discontinue to look in hosts after the early 11th century, looking alternatively in Francia and Italy. This suggests a continuance of merchandising links with Scandinavia for a piece, but with a steadily increasing Norman accent on contacts with the continent. Frankish justness was adopted ; the Norse thing did non go established. The survey of place-names provides an penetration into early Normano-Viking colony. The comprehensive survey undertaken by Jean Adigard des Gautrie tells the narrative of the Viking inflow. Taking all place-names with a possible or definite Norse influence, it can be seen that these are particularly legion in the Cotentin peninsula and along the seashore, with another big bunch in the Pays de Caux. They were besides legion â€Å" all along the great invasion path that was the Seine † and down the other rivers as good: grounds of the Vikings transporting on their raiding, going by ship across sea and along rivers. It seems rather likely that when Rollo had his territorial claims to Neustrian March recognised, he based his disposal around a coastal group of colonies already in being due to the activities of other Vikings over a figure of old ages. However, Norse place-names ne'er formed a local bulk over preexistent Frankish names, even in the countries of highest Norse place-name denseness. One account for this is the fleet acceptance of the local lingua by the Normans. Frank Stentonhttp: //www.manshead.beds.sch.uk/History/AS and A Level/The Normans in Europe/Normandy/Founding Normandy/when_did_the_vikings_become_norm.htm – _ftn10 made a good point when he compared place-names in Normandy and the English Danelaw. He pointed out that place-names with Viking personal name elements besides had Norse postfixs, for illustration Grimsby: the Viking personal name Grim and the postfix -by, the Norse word for small town. He compared this to Normandy, where place-names that have Viking personal names really frequently have native terminations, for illustration, A Gremonville, the stoping of which comes from the Latin Villa. The former indicates a big colony of Vikings, who named topographic points in their ain lingua. The latter might merely demo that while the Viking incomers founded and took over topographic points, it was the local population who really named these topographic points. This could be an indicant of the extent of the Viking colony in N ormandy. Archaeological grounds can state us small about early colony. Patrick Perik, analyzing the grounds found around the lower Seine, admits that the â€Å" archeological certification is singularly thin. † There is grounds for Norse presence: Viking blades and axes have been found, although Perin points out that despite two discoveries in the land that were likely buried as portion of a funeral, the weaponries found were all in the river. While this shows that Vikings were present here, it is non clear whether the discoveries are chiefly from colonies or chiefly from marauding hosts before the colony epoch. This grounds adds little to our cognition. It is clear that Northmen were present in Normandy for a long clip, but the archeology is scarce and can non be pinpointed in clip to give a clearer image of the early old ages of the Viking colony. The deficiency of discoveries does non problem David Bates unduly, though. â€Å" If an extended colonization can be argued for in Englan d despite the absence of important archeological discoveries, so the same decision seems executable for Normandy. † The deficiency of Viking discoveries does non automatically dismiss a ample Viking colony, but if this was the instance so the colonists really rapidly adopted Frankish imposts. Whatever the size of the colony, there is another argument on the velocity of integrating. â€Å" Whichever manner we turn † , writes Ralph Davies, â€Å" we have to acknowledge that the Viking society of Rollo and his comrades was something rather different from the Norman society of the 11th century. The one developed from the other, but the development was non effectual until the two races had merged and the Northmen had, for all practical intents, become Frenchmen. † The degree of integrating is hard to state, and David Bates and Eleanor Searle keep different positions on this. Bates believes that the Viking incomers rapidly became integrated into the native society, so that they had shortly adopted Frankish manners and establishments. Searle ‘s place is that they remained self-consciously Viking until the mid-eleventh century. The grounds for this period is patchy and frequently inconclusive. The early history of Normandy can be told magisterially merely in really au naturel and apparent footings. Tempting though it is to utilize more expansive and colorful Norman paperss, these tell us more about the demands of the developing Norman province than about its early history. For the period he records, 923-966, Flodoard of Reims seems to be a dependable beginning, though his chief focal point is non Normandy. As for the Norse impact on Normandy, there does non look to hold been an overpowering turbulence. Norse linguas appear non to hold been spoken more than three coevalss after the colony. Administrative territories were kept integral, estates seem to hold survived, and on the whole the Normans ruled through Frankish-style establishments. But Michel de Bouardhttp: //www.manshead.beds.sch.uk/History/AS and A Level/The Normans in Europe/Normandy/Founding Normandy/when_did_the_vikings_become_norm.htm – _ ftn14 warns against the simple premise of continuity merely because of a deficiency of institutional alteration. He talks of the â€Å" energy, the effectivity of ducal power in Normandy † and warns that we should ne'er bury the â€Å" human factor † in all this. Surely, Normandy grew as a power once the Vikings had taken control. There is grounds here for both continuity and discontinuity. Since the beginnings tell us so small, it is a argument that will be difficult to decide.